Steve Fox

President, VS Strategies,

VS Strategies

Steve Fox, Esq., is of counsel at the Denver-based law firm Vicente Sederberg LLC and is Managing Partner at VS Strategies, an affiliated cannabis policy consulting firm. He has been at the center of cannabis policy reform in the United States for 18 years. While at the Marijuana Policy Project (MPP) from 2002-2005 and 2009-2013, he lobbied Congress and guided numerous ballot initiative campaigns. He was the lead author of Colorado’s historic Amendment 64 ballot measure, which made marijuana legal for all adults in that state, and managed all aspects of that campaign in 2011-2012. Steve’s work in Colorado began in 2004, when he conceptualized and co-founded Safer Alternative for Enjoyable Recreation (SAFER) for the express purpose of educating the public about the relative harms of marijuana and alcohol, as a means of building support for legalization. This earned media campaign generated hundreds of TV news stories, newspaper articles, and radio interviews in the years leading up to 2012. In 2010, seeing the need to raise the profile of the nascent cannabis industry in Washington, DC, Steve conceptualized and co-founded the National Cannabis Industry Association (NCIA). For the next eight years, he served as a strategic advisor to NCIA and, in early 2017, helped the organization launch its Policy Council, which he directed. Today, he serves as strategic advisor to the Cannabis Trade Federation.