Simon is the founder of Innovation Liberation Front.

Before starting Innovation Liberation Front, Simon practiced for seventeen years as a lawyer and patent attorney, spending 9 years as the partner heading the Commercialisation Team of James & Wells Intellectual Property. Much of his work involved licensing intellectual property internationally.
In 2018, 2017, 2016 and 2012 Simon was listed in Intangible Asset Management magazine’s IAM Strategy 300 – the World’s Leading IP Strategists and IAM Patent 1000 – Guide to the World’s Leading Patent Practitioners.

Simon is well versed in the needs of entrepreneurial growth companies, and has been himself involved as a co-founder or investor and advisor in several startups. These include Magic Mitten Limited, which invented the product now marketed as GroHush by The Gro Company in 30 countries around the world; Nutrient Rescue, which manufactures and markets nutritional plant powders; Ligar LP, which develops molecularly imprinted polymers for specific extraction needs; and Sagitto, which provides data science as a service based on handheld NIR scanners to characterise oils, textiles, plastics and other substances.